September 27th we held our first training, with Leigh-Ann Zaharevich. She has been in the learning & organizational development industry for over 20 years. Her topic for the training was Planning and Prioritizing. Successful projects require excellent planning. In this workshop we explored the many factors that impact the setting of realistic deadlines.
In Leigh-Ann’s words:
We had a motivated group share their ideas on how they manage their day.
Participants took away a 5-minute tool to quickly get a grip on what pressing matters should be addressed first.
We had a discussion about matters that we THINK are important, but are only urgent for the moment; they don’t help us move toward our goals.
We shared best practices for planning so we are most productive, while also including down time to rejuvenate.
Everyone left with at least one new strategy for planning, prioritizing and organizing their workload.
October 12th we hosted a training, with Sheila Clemenson-Transitions Coaching Services, LLC.. She is a Career Coach and Consultant with over 20 years of experience in hiring, coaching, and advising job seekers, employees, and management in diverse industries.
The take away:
Participants were given step-by-step info to create a strong company page on LinkedIn. We had a discussion about increasing visibility and promoting a company’s competitive advantage using LinkedIn “About Us” and Blog Posts. I shared info about understanding generational differences with Communication and Technology and suggestions for building a more robust following. Participants learned ways to create value by being a resource for their connections in an effort to increase their professional credibility and reputation.
October 25th we hosted a training, with Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies. She was the Community Manager for Social Media Examiner, one of the most influential social media news sites, for over 2 years and has appeared in top lists on Entrepreneur.com and Inc.com. She is also a stand up comedienne.
The take away:
Facebook and Instagram are two of the cheapest places to advertise today with highly targeted ads. You can get more visibility with your current customers, reach new possible customers, and measure your results. With the Facebook pixel installed on your website you can even do things like track conversions and retarget people who have been to your website with an ad. One of the biggest factors in your success is to have an eye-catching ad – the goal is to stop the scroll!
Key Takeaways from the presentation:
1. Go beyond the boosted posts for more success. Boosted posts on Facebook and Instagram are easy to do but aren’t always optimized correct. Use the Ads Manager to get better results.
2. Test at least 2 different ads. For local businesses, the image is going to be the most critical thing to test since the target area and keywords may not be changed too much. Try 2 different images in your ads and see which ones gives you better cost per click.
3. Watch your key performance metrics to determine your success. Typical cost per website click prices range from $0.50 – $2 and you can also optimize around different objectives such as conversions. Test different ads and turn off the ones that are under-performing.